As further evidence that FSSA needs to re-tool its message...

... In my earlier blog post this morning, I said the administration continues to win the PR war with the larger community.

I got this article in my email from DeafTimes that shows how the Administration continues to run PR-circles around the FSSA.

DC Examiner : Enough is enough at Gallaudet

Before we go bashing the media for reporting before completely understanding the issues, I refer you again to Sandman's Sandbox:

FSSA was still missing in action; many expected the resumption of Tent City, or at least the re-emergence of FSSA in August. When that didn't happen, some assumed it would happen with the actual start of classes. That too didn't happen. August turned into September, and the weeks dragged on. FSSA still didn't have a mission statement on the home page of its web site, nor was there a coherent explanation for how everything began, what had happened, and where FSSA was going. There was no real summary of what FSSA had done the past three months. A small suggestion for FSSA: try developing a mission statement, and link this to a timeline, which should also be on your site. Not only will it provide clarity for people with no prior knowledge who are visiting your website, it also might clarify a lot for you as well.

The GUFSSA.org website still doesn't clearly explain (beyond a simple outline) the core issues and doesn't provide any single place to rebut the administration's PR.

If there is any hope for the FSSA to take on the administration in the battle for the larger community's opinions, they need to start developing coherent and simple messages beyond the cultural issues and doing a better job of making sure everyone follows the same script.